EXODUS TRAVELS
TV SPONSORSHIP
Exodus Travels is one of the UK's best known adventure tour operators. They wanted to increase exposure to a receptive audience, especially for their tailor-made travel offering - as well as create bespoke content for use online linking into tactical TV and cinema ads in a key booking season
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We created a bespoke package for them of a TV sponsorship deal on our travel production, Adventure or Luxury, specially filmed clips to accompany their wider January campaign, two ad formats for TV and cinema broadcast, as well as still images and other footage to use as they needed across their range of channels.
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The Results
We achieved a 15:1 ROI on the TV campaign - just based on series one of the TV show and excluding advertising and other assets.
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The Exodus brand had a total of 59 minutes airtime within the 6 x 1 hour TV series - aired in the UK (on Sky channel, Showcase, and Amazon Prime) and globally in more than 30 territories
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Online: in the first month 112k series views and an additional 3.3m views across social channels
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